Por Jaime Mendoza Waldo 
Cannes, May – Piaget shined at the 72nd Cannes Film Festival as the watch and jewellery partner of the Wild Goose Lake cast and leading actors, with their extraordinary watches and magnificent jewellery.
Piaget International Brand Ambassador Hu Ge sparkled at the photocall with the Altiplano High Jewellery watch, and Rose earrings worn as brooches, which perfectly interpret the elegant image of Piaget gentleman.
The Director, Diao Yinan, actor Qi Dao and Zhang Yicong also chose Piaget for the official photocall of movie, showing the unique style with stylish attitude.
About Piaget The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewellery creations embody the radiance that defines the Maison. This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in 1874 in the family farmhouse and devoted himself to producing high- precision movements. This marked the start of an ever-growing reputation.
Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become the Maison’s trademark and leave a lasting impression in the art of watchmaking.
Driven by Yves G. Piaget, the Maison swept to new heights of creativity in the 1960s. Piaget developed many privileged relationships with artists and artisans who greatly impacted generations with their inspirations and creativity. Resulting in different collaborations, Piaget strongly believed in creative minds and artistic values. Using raw materials and strong craftsmanship, Piaget developed its own style; mastering the use of gold, exploring with colors, innovating new shapes, using precious gems