Por Jaime Mendoza Waldo As Part of its 20th Anniversary Celebration,
The Latin Recording Academy® Updates its Familiar Red
Logo
The Biggest Night in Latin Music® Returns to Univision
Thursday, Nov. 14, 2019
LIVE from the MGM Grand Garden Arena in Las Vegas;
Nominees to be Announced Sept. 24, 2019
MIAMI (APRIL , 2019) – The Latin Recording Academy® today revealed a new version of its logo as part of its 20th anniversary celebration. The transition takes the Latin GRAMMY® corporate logo from red to platinum in time for their 20th Annual Latin GRAMMY Awards®. The Biggest Night in Latin Music® will air Thursday, Nov. 14, 2019, live on the Univision Network from the MGM Grand Garden Arena in Las Vegas. The three-hour telecast will begin at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show beginning at 7 p.m. ET/PT. The nominees for the 20th Annual Latin GRAMMY Awards will be announced Tuesday, Sept. 24, 2019.
The new branding for The Latin Recording Academy was designed by Blanco-Lorenz, an entertainment-branding firm that specializes in Latin media. The platinum logo replaces a brand that has been associated with the Latin GRAMMYs™ for nearly two decades, and from now on features a precious metal that has a centuries-long relationship with the Americas. Platinum was initially discovered in South America.
“In addition to symbolizing successful music sales, and having long, historic ties to Latin America, platinum is known for being a malleable metal, more ductile than gold or silver, and a chemical catalyst,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “Platinum is the perfect representation of the Latin GRAMMYs for the next decade, celebrating a type of music that has learned to adapt to changing instruments, cultures, local roots, and fragmented environments, while keeping its credibility and integrity; and, yes, it has proven itself to be a catalyst for significant trends in the overall music world. We are embracing this new branding whole-heartedly as we look forward to kicking off our third decade with this milestone 20th anniversary celebration.”
«We’re excited and honored to celebrate the music that unites us during Latin GRAMMYs 20th anniversary this November 14th on Univision. Latin music has never been more popular and it continues to grow, delighting new audiences globally,»said Jessica Rodriguez, CMO of Univision Communications Inc. and President/COO of Univision Networks. «This year’s special ‘platinum’ edition of the Latin GRAMMYs will be an unprecedented showcase of our roots, our culture and our rhythms, and it promises to be one of the best shows yet».
The Latin GRAMMY Awards are part of a weeklong series of events celebrating a thriving community of music makers and culture. The award show is one of Univision’s top-rated and most engaged music broadcasts, with the 19th Annual Latin GRAMMY Awards reaching nearly 7 million viewers in the United States who tuned into to all or part of the live telecast last year. During the show’s final hour, Univision attracted more Adult 18–49 and Adult 18–34 viewers than broadcast networks ABC, NBC, and CBS, and overall, the 19th Annual Latin GRAMMY Awards averaged more Hispanic viewers among Total Viewers 2+, Adults 18–49, and Adults 18–34 than the 2018 American Music Awards (ABC), Billboard Music Awards (NBC), and Country Music Awards (ABC).
In addition, the telecast reached tens of millions of viewers across more than 80 countries around the world and was the No. 1 social program airing for the entire day, garnering 4.2 million total interactions across Facebook, Instagram, and Twitter.
For more information and latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy is an international, membership-based organization
comprised of Spanish- and Portuguese-speaking recording artists, musicians,
songwriters, producers and other creative and technical recording
professionals. The organization is dedicated to improving the quality of life
and cultural condition for Latin music and its makers. In addition to producing
the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences,
The Latin Recording Academy provides educational and outreach programs for the
Latin music community either directly or through its Latin GRAMMY Cultural
Foundation. For more information about The Latin Recording Academy, please
visit LatinGRAMMY.com.
ABOUT UNIVISION COMMUNICATIONS INC.:
Univision is the leading media company serving Hispanic America. The company’s
broadcast assets include Univision Network, one of the top television networks
in the U.S. regardless of language and the most-watched Spanish-language
broadcast network in the country; UniMás, a leading Spanish-language broadcast
television network; and Univision Local Media, which owns and/or operates 65
television stations and 58 radio stations in major U.S. Hispanic markets and
Puerto Rico. Univision Cable Networks consists of Univision Deportes Network
(UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisión,
the most-watched U.S. Spanish-language entertainment cable network; Univision
tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas;
ForoTV, a 24-hour Spanish-language cable network dedicated to international
news; and an additional suite of cable offerings – De Película, De Película
Clásico, Bandamax, Telehit and Telehit Urbano. Univision’s cable portfolio also
includes FUSION TV, an English-language news and lifestyle cable network; and
an investment in El Rey Network, a general entertainment English-language cable
network. The company also owns and operates several premier digital
destinations including Univision Now, a direct-to-consumer, on-demand and live
streaming subscription service; Univision.com, the most-visited
Spanish-language website among U.S. Hispanics; and Uforia, a digital music
application featuring multimedia music content. For more information, please
visit corporate.univision.com.
ABOUT THE MGM GRAND GARDEN ARENA:
The MGM Grand Garden Arena is home to concerts, championship boxing and premier
sporting and special events. The Arena offers comfortable seating for as many
as 16,800 with excellent sightlines and state-of-the-art acoustics, lighting
and sound. Prominent events to date have included world championship fights
between Evander Holyfield and Mike Tyson as well as Floyd Mayweather vs. Canelo
Alvarez as well as Floyd Mayweather vs. Manny Pacquiao; and concerts by The
Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler,
George Strait, Justin Timberlake, Beyonce, U2, Lady Gaga, Bruno Mars, Coldplay,
Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium Concert. The MGM
Grand Garden Arena also has been home to annual events including the Academy of
Country Music Awards, the Billboard Music Awards, the Latin GRAMMY Awards,
iHeartRadio Music Festival, Pac-12 Men’s Basketball Championship and Frozen
Fury NHL pre-season games hosted by the Los Angeles Kings.