Por Redaccion 
Wes Anderson makes a return to the universe of Montblanc in an ode to writing, creativity and the wonder of travel.
Montblanc continues its creative collaboration with Wes Anderson, building on the singular world the award-winning filmmaker created with last year’s acclaimed short film to mark the 100th anniversary of the legendary Meisterstück writing instrument. Once again, the filmmaking visionary brings his distinctive visual storytelling and wry, self-referential wit to the screen. In Wes Anderson’s hands, Montblanc becomes a stage for unbridled imagination and playful absurdity, as he subverts expectations with unexpected twists and turns, and invites viewers to experience the world of Montblanc through the lens of creativity and a dose of humour.
The short film features a cast of frequent Wes Anderson collaborators including Rupert Friend, Michael Cera and Waris Ahluwalia and welcomes emerging actor Esther McGregor. Titled “Let’s Write”, the short film returns to the Montblanc Observatory High-Mountain Library — a surreal, snowbound world perched above the clouds, inhabited by a trio of mountaineers played by Anderson, Friend and Cera. In a script that continues Anderson’s exploration of Montblanc’s deep connection to the culture of writing, the cast navigates metaphysical musings, brand storytelling and literal gift-giving with equal flair.
The new story introduces additional fantastical settings, notably the Montblanc Voyage of Panorama, a staged train car traversing imagined landscapes. The train car experience in the words of Anderson’s character, ‘demonstrates the idea of the literal, metaphorical and poetic “journey”’. The characters reflect on travel as a metaphor for introspection and imagination, each stop a moment to pause, reconnect with the self, and of course, write.
“Montblanc has such an extraordinary, rich heritage and DNA; an endless source of creative material and stories to be discovered and told. In Wes Anderson, we have found the perfect narrator, offering an original lens through which people can discover our Maison” says Marco Tomasetta, Montblanc Artistic Director. “The campaign aims to generate a different kind of emotion that customers can experience at every touchpoint possible, reawakening their curiosity for writing and inspiring them to put pen to paper.”
Throughout the short film, Montblanc products make subtle, and not-so-subtle appearances. Products featured include the new Montblanc Writing Traveler Bag, the iconic Montblanc Meisterstück, the “SCHREIBERLING” (a fountain pen designed by Anderson himself), a Portable Writing Table and a historic Minerva pocket watch — all seamlessly woven into the narrative.
“Anderson’s style defies traditional notions of luxury storytelling. The short film will stop viewers in their tracks, it will likely leave a lasting imprint,” explains Stephanie Radl, Montblanc Global Director Brand Relations and Communications. “By disarming audiences, it encourages them to interact with the brand very differently. Ultimately, they will see that in addition to Montblanc’s craftsmanship and design, the Maison is about inspiring creativity in all its forms and finding new original ways to tell stories.”
To bring his vision to life, Anderson was joined by Roman Coppola who acted as a co-director, also directing additional short-form content as part of the campaign, producers Jeremy Dawson and John Peet, and director of photography Darius Khondji. Production design was by led Adam Stockhausen and Stephan Gessler, costume design by Milena Canonero, and production by Babelsberg Production Group.
In addition to the short film, the brand campaign includes a series of campaign visuals shot by Charlie Gray, with the cast joined by Montblanc Global Brand Ambassadors — Jing Boran and Xin Zhilei from China, alongside Joey King and Daniel Brühl. These visuals will be released across the campaign’s upcoming chapters.