MICHAEL B. JORDAN EMANATES ELEGANCE IN PIAGET AT TIFF 2019


6th September 2019, Toronto – Actors, directors and producers gathered in Toronto for the Toronto International Film Festival (TIFF) 2019.

Piaget’s International Brand Ambassador Michael B. Jordan chose to wear two iconic Piaget Possession rings in white gold and diamonds, for the highly anticipated world premiere of Just Mercy.

He added an elegant Piaget Altiplano watch while attending Entertainment Weekly’s Must List party the following day.

About Piaget

The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewellery creations embody the radiance that defines the Maison.

This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in 1874 in the family farmhouse and devoted himself to producing high-precision movements. This marked the start of an ever-growing reputation. Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become the Maison’s trademark and leave a lasting impression in the art of watchmaking. Piaget swept to new heights of creativity in the 1960s. The Maison developed many privileged relationships with artists and artisans who greatly impacted generations with their inspirations and creativity.

Resulting in different collaborations, Piaget strongly believed in creative minds and artistic values. Using raw materials and strong craftsmanship, Piaget developed its own style; mastering the use of gold, exploring with colours, innovating new shapes, using precious gems and hard stones dials. The Maison’s jewellery collection grew in a strong direction with a resolute emphasis in colour, giving birth to the iconic Piaget look. Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewellery collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweller continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.

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